Brand awareness:

Rose from 8% to practically universal in target zones. Acro sales team report that now, on every outbound call, the prospect has heard of Acro and has a favorable impression.

Leads:

in the first four months, generated more than 7,000 responses, converted into 1,100+ qualified leads.

Sales:

Quality of leads continues to improve. Respondents are further along in the decision process, and close time on sales is quicker.