Messaging:

Solar is a smart investment.
It saves you money. Rely on Acro to do it right.

Strategy: Awareness

• Conducted market research. Wrote brand platform. Developed brand identity and USP.
• Selected service geos in Central Valley and Bay Area and drove awareness with outdoor and radio.

Strategy: Lead Generation

• Pinpointed neighborhoods by size of homes, high energy consumption/bills, income level, size of family, and even principle to debt ration on mortgages.
• Blitzed target streets with offer-driven door hangers, postcards, and letters.