Messaging:

Bank of Stockton has the advanced technology and banking products of the big national banks, with the personal service and sound business practices of a good community bank.

Strategy: Awareness

• Outdoor - premiere panels and 30 sheet billboards, 75 at any given time
• Print - community newspapers
• Radio
• Cable TV

Strategy: Lead Response

• eBlast to current customers for new product upgrades
• Postcards to existing customers
• Response takes prospect to offer-specific landing pages, and exits
  them to the website