Messaging:

We researched the field, and Conquest itself. We found that they could own the position of being the most responsive, customer service-oriented provider.

Strategy: Awareness

• Developed a Brand Platform that clearly articulated what Conquest offered, and why it was unique.
• Created a distinctive advertising look-and-feel, and consistent brand message.
• Enforced the brand proposition across all customer touch-points: website, brochure, print ads, online, DM, Sales PowerPoint, etc.

Strategy: Lead Generation

• Negotiated low-cost online advertising with the industry publications to include click-through banners and co-branded emails.
• Ran offer-driven postcard mailings.