Brand awareness:

The saturation campaign created acceptance for not only a new company, Endicia, but also for a whole new way of doing business. It underpinned our successful leads generation.

Leads:

eNewsletters and co-branded emails proved the most successful tactics.

In one 30-day campaign alone, we generated 1,594 click-throughs and phone calls.

Sales:

Quality of leads continues to improve. Respondents are further along in the decision process, and close time on sales is quicker.