Messaging:

Ship packages by USPS with Endicia postage—it costs less than half the price of private carriers, and it's reliable.

Strategy: Awareness

• Created Endicia brand look and feel and coordinated the advertising to dovetail in with the USPS marketing push
• Ran print ads and online banners in dozens of publications:
• National newspapers and magazines: Forbes, Wall Street Journal, Business Week, USA Today, Bloomberg.com, fastcompany.com, etc
• Vertical magazines like Multichannel Merchant, Internet Retailer, Practical ecommerce, etc

Strategy: Lead Generation

• Postcard and dimensional mailings to catalog sales targets
• Co-branded emails with USPS
• Vertical market eNewsletters; banner ads and co-branded, opt-in emails

Strategy: Opportunity Advertising

• When DHL announced it would end service in the U.S., we swooped in with a loud campaign to attract DHL customers.